Wednesday, November 7, 2012

Media Production Concerns

    So we recently did a project on connection issues with regards to location, and those thoughts and readings have never been more applicable than with this project. Just like we saw in the Williams research or the Born Digital work, the primary audience of Club Indigo is limited by their knowledge of digital media as well as their location.  This has been a real challenge for me because it limits the number of individuals I have access to for questions or permission to use their materials.  Though this has made it difficult for me to get primary information aside from personal experience, it has also helped me realize there may be more to my Media Production than I had originally thought.
    When this project first started, I knew almost immediately that a good topic would be attracting a younger audience to Club Indigo to help other students like myself experience the fun and friendly atmosphere Club Indigo offers.  Now, I see that my project could also be a sort of "call to arms" if you will in an effort to attract other digital natives to help bring the club into the digital era.  Though the club has a section of the Calumet Theater website, a quick Google search turns up very little else.  Even if my Media Production attracts one other digital native, that may be all that Club Indigo needs to start digital advertisements.  The challenge of finding reliable sources and information may be a little more difficult than I had originally anticipated, but seeing the potential my project has for the club is more than enough encouragement to keep going!

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