Statement of Purpose and Design Plan, final take (maybe).

    For the next major assignment of my Digital Media course, I am going to create an informational presentation for the Calumet-area film club know locally as Club Indigo.  Having been to a few dinners, I feel that Club Indigo is an extraordinary opportunity for Michigan Tech students to expand their cultural horizon while meeting some of the most inspiring Copper Country natives I have met. I feel that if student knew about Club Indigo, what it does, and where they could go to get more information, many more Tech students would join the club and help keep the tradition alive.
    Since it was founded in 1994, Club Indigo has been a monthly get-together for residence of Calumet and the surrounding area.  Featuring a dinner that is themed with the movie of the night, each Club Indigo gathering is a fun and exciting way to get to know locals and experience a foreign culture's media and cuisine.  Featuring a relaxed atmosphere and friendly collective of usuals and new visitors, every Club Indigo experience is a great opportunity for students to make new acquaintances
    For my presentation, I am going to use photos and interviews from Club Indigo members to capture the interest of a audience of college students.  To better reach the target audience of trendy college students, the presentation will focus more on visuals and layout as opposed to the words on the screen.  Most of my information will be about the history of and current information about the Club, but I will also use first hand experiences to give a student's perspective to my argument.  My primary audience is college students who start new trends, so my main argument will have to be tailored to students through media that appeals to them as well as focusing on the relaxed atmosphere of the club.
    My reasoning behind appealing to the trend-setting (or hipster, as some may see it) audience of Michigan Tech is these are often the students who spread the word about new or upcoming events and places.  I feel the atmosphere at each Club event is new enough that individuals who like starting trends will enjoy telling their friends about their experience.  By illustrating the fun and diverse opportunities through visuals and graphic media, my presentation should encourage the audience to be the first of their friends to come to Club Indigo.
    With focus on what Club Indigo is about and the many benefits or attending even one Club night, I hope to increase attendance and introduce a younger generation of Club Indigo members.  Though the current group and new patrons keep the Club running, I think students with an interest in the Club could help Club Indigo expand or take place more often.  This new membership could also help spread the word about Club Indigo, and possibly even contribute to the network and culture of the Club.